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List of Figures ix Foreword: Th e Next Greatest Generation xi Jean Case, CEO, Case Foundation Preface xv Acknowledgments xix About the Authors xxi O N E The Importance of the Next Generation and Why They Matter to You 1 TWO Developing Your Millennial Engagement Strategy 19 THREE Generation Connected 41 FOUR A Call to Action 67 F I V E Peer Influence 93 S I X The Millennial Donor 115 SEVEN Millennials in the Workplace 139 EIGHT Millennials as Nonprofi t Leaders 165 Conclusion 191 Notes 195 Index 199
Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation. Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency.