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Challenging Coaching


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John Blakey is a coach to board level leaders around the globe having worked in the US, UK, Australia, Holland, Sweden, Norway, Belgium, Portugal, Czech Republic, Malaysia, India, France and Germany in recent years. In his corporate career he was International Managing Director in Logica plc and later their Director of Coaching - the first such role in a FTSE250 organisation. In the nineties he was Consulting Director of Team121 Ltd, one of the fastest growing private companies in the UK. Currently, he is Managing Partner of Full Potential Group - one of the UK's leading coaching, leadership, team and culture change specialists. Ian Day is an inspirational coach, facilitator and speaker working at Board level for large international clients. Ian graduated with a degree in psychology and spent over 20 years in human resource and development roles in a variety of large organisations within the leisure and tourism, healthcare and utilities sectors including head of talent for an international FTSE 100 group, responsible for group-wide talent management, leadership development, executive coaching and performance management. In this role Ian was coached which was an inspiring turning point in his life and lead him to study for an advanced diploma in coaching and mentoring, a certificate in counselling and to his current work as a leadership consultant. Ian's interest in psychology has never left him as he applies models and theories in his work with individuals and teams, frequently using psychometric personality profiles to create within clients the awareness and energy to change. Ian believes that everyone has greatness within themselves, and he works to release this potential by applying the model and skills of FACTS coachingTM


"Importantly, this book challenges coaches too by giving them permission to break some of the 'golden rules' of coaching. John and Ian show how the FACTS model can help leaders deploy tough coaching skills with the humility that will be necessary to engage and motivate the modern workforce. This is an excellent contribution to the advancement of executive coaching. I hope that others will wake up to this important challenge through reading and re-reading this timely book." Sir John Whitmore (from the foreword) "This is a terrific book that should provoke and challenge coaches to 'up their game' and thus provide more value to individuals and also, vitally, to their organisations. The philosophy, observations, process and tools that John and Ian describe are very consistent with my and my colleagues' approach . Read it and I believe you will improve your coaching" Graham Alexander - Founder of The Alexander Corporation, originator of the GROW Model, and author of SuperCoaching and Tales from the Top 'This is a real-world, practical, easy to understand approach to a more challenging style of coaching. A style that is needed to help leaders sit back and think of different solutions and new mind sets in a more uncertain business world. For leaders who are driving for higher performance the FACTS model will allow them to adopt a challenging style but one which, crucially, is respectful rather than threatening in its impact' Tony McCarthy - Group HR Director, ENRC plc 'Not just for the coaches. This book is critical reading for any business leader seeking to take an honest and challenging approach to developing their people, as well as anyone seeking to add robustness and realism to their business relationships'. Scott Sundermann - Managing Director, Healix Group 'This is a book that is at the same time inspiring and transformational. Inspiring because it reinforces the motivational aspects of coaching and transformational because it progresses the discipline in light of today's business environment. I recommend this book to all coaches who wish to challenge conventional coaching techniques.' Julian Wais - Director of Inverstor Relations, Cobham plc 'This new book makes an important contribution to the coaching literature. Blakey and Day challenge all coaches to look at ourselves and how we work to help our clients - both individuals and their organisations. Whilst this might be an uncomfortable experience for us as a profession it is as important that we do it for ourselves as we do with our clients.' Ian Saunders - Associate Fellow, Said Business School, Oxford University. 'I have experience of working with both John and Ian and have found their FACTS method of coaching both energises individuals and ensures alignment with company goals. Any coach who truly wants to add value to the bottom line of their clients should take note of the key messages in this book and not be afraid to challenge the established "comfortable norms", particularly in these uncertain and increasingly competitive economic times' Yvonne Spalding - Director, Group Professional Services, SSP Ltd. 'This book makes an important contribution to the evolution of coaching as a profession. The authors pose a provocative challenge to the coaching profession to raise their game to better support and challenge individuals and organisations, in service of the wider environment. The book offers new insight for business leaders and coach practitioners alike and is aligned to the most contemporary leadership literature.' Sue Mortlock - Head of Board Development, NHS Institute for Innovation and Improvement 'We believe in 'challenging you to be the best you can be' and this is the first book to endorse that perspective and brilliantly demonstrates how to do it responsibly. Definitely a core text on our coach training programmes.' John Leary-Joyce - CEO Academy of Executive Coaching 'Right on target. This book is so practical it reads like a Haynes manual for a style of coaching and leadership based on real human values rather than abstract processes. Notions such as courageous goal setting, feedback as the 'loving boot', the 'player coach' and the 'R' word (responsibility!) particularly rang true for me. These are powerful ideas consistent with my own belief that leadership takes place on the pitch not on the side-lines. I loved it.' Andrew Gould, CEO UK, Jones Lang LaSalle

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