Table of Contents

List of figures
List of tables
Acknowledgements
List of abbreviations

1. Introduction
2. Framing the Market: Wine in Britain, 1800-1914
3. Champgane, 1800-1860
4. ‘A Smart Agent and Lavish Expenditure’? The Distribution and Marketing of Champagne, 1860-76
5. ‘Taste Changes Very Fast’: Consumers and Consumption, 1860-75
6. Votaries of Fashion? Changing Consumer Tastes, 1876-1914
7. ‘The Magic of Brand’: The Marketing and Branding of Champagne, 1876-1914
8. Conclusion: A Luxury Transformed

Bibliography
Index

Promotional Information

A history of champagne in Britain exploring its place in society, luxury status, consumer trends, marketing strategies and advertising success.

About the Author

Graham Harding is an Associate of the History Faculty at Oxford University, UK, having returned to academia after forty years as a branding and marketing consultant specialising in food and drink.

Reviews

Graham Harding has taken the agreeable subject of champagne and provided us with a very rich and detailed study of branding and marketing in nineteenth-century Britain... this study sheds significant light on how a key luxury product’s market changed and how marketing and branding strategies evolved. The book is a great resource for those interested in modern marketing and its culture.
*Social History*

Fascinating... not only as a window into the specific world of champagne but also broadly speaking in terms of the evolution of branding over that period of time.
*Jancis Robinson*

This book is attractively produced and illustrated and will be an indispensable reference for both wine historians and those interested in marketing strategies in industrializing Europe before the Great War. It also makes good reading.
*Food & History*

If you enjoy champagne or are interested in the historical development of modern marketing and branding techniques, this book is a must read, as necessary as it is for a champagne afficionado to taste Krug, Crystal, or Dom Perignon, at least once, to see if they are worth the hype.
*Cultural and Social History*