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The Champion's Comeback


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An inspiring, practical guide to overcoming losses and injuries, and achieving greatness, on and off the field.

About the Author

Jim Afremow, PhD, is a leading sports psychology consultant and licensed counselor. He is the founder of Good to Gold Medal, former sports psychology consultant at Arizona State University, and the author of The Champion's Mind. He has worked closely with athletes at all levels, including pros from the MLB, NBA, WNBA, NFL, NHL, PGA Tour, and LPGA Tour. He lives in Phoenix, AZ.


"The Champion's Comeback is full of difference making mental insights. The materials, like the 7L's, are innovative and often presented in the best learning mode - make the points and explain with outstanding examples. Championships earned include confronting failures and using them to improve: Jim Afremow has given us the "comeback" factors in an important and entertaining read!" --TONY LA RUSSA, MLB Hall of Famer, 3x World Series Champion

"For athletes, with each competition and every practice come new challenges to overcome and new opportunities to grow. In this book, Jim gives you the roadmap for making the most of those moments and sets you up to overcome it all, no matter how big orsmall your comeback is. I loved taking an inside look at the mind of incredible athletes. All their tools for success are right here in your hands. What you do with them is up to you!"
--REBECCA SONI, Olympic Gold Medalist Swimmer, Founder of RISE Elite Athletes "I have had a chance to read The Champion's Comeback a couple of times now and love it. It was interesting to read and then look back on different times in my career. I highly recommend this book."
-- GRANT FUHR, National Hockey League Hall of Famer "I highly recommend The Champion's Comeback for all walks of life. The book has great quotes and real life examples that can help any team, athlete or organization perform better. I know I will be a better coach after reading this book."
-- ERIC MUSSELMAN, Head Coach Nevada Wolf Pack Men's Basketball "Jim Afremow has done it again! The Champion's Comeback showcases a mental road-map to greatness in the face of adversity. It's a must read for coaches or athletes striving to build confidence and enhance performance."
--SUE PHILLIPS, Head Coach 2014 USA Basketball Women's U17 World Championship Team "The Champion's Comeback will take your mindset to the next level. If there is one thing I learned over my 17 year track and field career, it is that the mind is what will always make the difference. This book is packed with knowledge for any athlete, coach or entrepreneur who is wanting to step their mindset up to the next level."
--IAN WARNER, 2012 Olympian and Owner of "At some point, and likely right NOW, all of us are in need of a comeback. But how do we get started? And where can we get help? The Champion's Comeback by Jim Afremow is your playbook. Using stories and strategies from the greats, Jim simplifies the steps to get started, adjust your mindset, form beliefs, overcome setbacks, and ultimately achieve your Champion's Comeback. Definitely a recommended read."
--JOE JACOBI, Olympic gold medalist and Chief Executive Officer for USACanoe/Kayak "The Champion's Comeback is a must read for any athlete striving to achieve. Jim deals with pressure and the fear of failure head on. His well-written and simple advice is accompanied by extensive tangible examples to maximize performance when under pressure. This is applicable for all ages, abilities and situations--for the athlete, coach or even those in the business world."
--DICK GOULD, Director of Tennis, Stanford University, Coach of 17 NCAA Championship teams "The power of positivity and theright mental approach is crucial in any sports field and in life in general. Dr. Afremow's book The Champion's Comeback can help lead you in the right direction."
--BEN HENDERSON, Mixed Martial Artist and former UFC Lightweight Champion "The Champion's Comeback has not only inspired us to re-frame our retirement from professional sports but also has empowered us to inspire the next generation of elite athletes through the daily rigors of competitive sports."
--LAUREN & RYAN MARIANO, RPM Sand Volleyball

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