Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

Changing the Channel
By

Rating

Product Description
Product Details

Table of Contents

Foreword. Acknowledgments. INTRODUCTION Shopping for Homes: Easier, Faster, Cheaper By MaryEllen Tribby. CHAPTER 1 Marketing in the Twenty-First Century: How Quickly Things Have Changed. CHAPTER 2 ?DRM? and ?MCM?: The Two Most Important Acronyms in Advertising Today. CHAPTER 3 Direct-Response Online Marketing: Squeezing the Juice Out of the Low-Hanging Fruit. CHAPTER 4 Social Media: Informal Communication, Powerful Profits. CHAPTER 5 Search Engine Marketing: Busting Myths and Driving Sales. CHAPTER 6 Teleconferences: All You Need Is a Phone and Good Ideas. CHAPTER 7 Direct Mail: An Old Dog That Still Knows a Few Tricks. CHAPTER 8 Direct Print: Getting More Than Ever for Your Ad Dollar. CHAPTER 9 Direct-Response Television: Why Super Bowl Ads Don?t Work. CHAPTER 10 Direct-Response Radio: Music, News, Sports, and Talk = Money. CHAPTER 11 Telemarketing: Inbound, Outbound, Money-Bound. CHAPTER 12 Joint Ventures: Only Streets Should Be One-Way. CHAPTER 13 Event Marketing: Having Fun with Your Customers. CHAPTER 14 Public Relations: Man Bites Dog; Man Gets Famous. CHAPTER 15 The Incredible Power of a Multi-Channel Campaign. CONCLUSION Smoking at Joe?s By Michael Masterson. APPENDIX Examples of Ads. Notes. About the Authors. Index.

About the Author

Michael Masterson has developed a loyal following of more than 450,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora Inc. Throughout his remarkably successful business career, Masterson has been involved in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Ready, Fire, Aim; Seven Years to Seven Figures; Automatic Wealth; and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all published by Wiley), and Confessions of a Multi-Millionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com. MaryEllen Tribby has over twenty years of publishing and business experience, most notably in direct marketing, and is currently CEO and Publisher of Early to Rise. She was responsible for quadrupling sales and profits within her first fifteen months there. Tribby is also the founder and Executive Publisher of Investor's Daily Edge and Total Health Breakthroughs, ETR's sister publications.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top