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Thomas Lickona is a developmental psychologist and professor of education at the State University of New York at Cortland, where he directs the Center for the 4th and 5th Rs (respect and responsibility). The recipient of the Sandy Lifetime Achievement Award from the Character Education Partnership, he is the author of "Educating for Character, " which has been called "the bible of the character education movement."
Dr. Stephen R. Covey author of The 7 Habits of Highly Effective People What an absolutely marvelous book! Greatly needed in restoring the character ethic in a techno/materialistic-obsessed world. Character is primary greatness; prestige is secondary greatness. Extremely valuable practical resource for every parent and teacher. Great gift book. Hal Urban author of Life's Greatest Lessons Our job as parents and teachers is to bring out the best in our kids. This marvelous book can be of immeasurable help.