'David Welch has delivered the definitive account of Mary Barra's
harrowing and inspiring quest to revitalize GM and restore the
iconic car maker to its former glory. Charging Ahead is an
incisive, meticulously reported look at the deft balancing act
required to retool a lumbering giant during the EV and self-driving
revolutions that are upending the auto industry.'
*- Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest
for a Fantastic Future*
'I personally knew seven GM CEOs and Mary Barra towers over all of
them. Charging Ahead paints a revealing portrait of one top two or
three active CEOs today across all industries. David Welch shares
the backstage personal history which provided Mary Barra
unparalleled authentic personal and professional GM anchoring. From
her first days as CEO, stepping into a devastating product safety
crisis and through it recasting the image of her company,
fortifying her leadership team, and redefining the culture at GM,
Mary Barra has proven that doing good versus doing well do not need
to be tradeoffs. The transformation she is leading at GM is a
fascinating and important case study for leaders of all types to
learn from.'
*- Jeff Sonnenfeld, Senior Associate Dean for Leadership Studies at
Yale University*
'Mary Barra is a transformational executive with the rare ability
to cut through complex issues and get to the essence of a problem.
In Charging Ahead, David Welch tells the story of how Mary has
relentlessly led GM from troubled times to the forefront of
technological change. A must-read for anyone interested in
leadership, business, and the future of the automobile.'
*- Mike Jackson, retired CEO, AutoNation*
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