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The Charisma Effect
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Table of Contents

Acknowledgments What is the Charisma Effect? PART 1 WHO SAYS IT:self-design and preparation
Chapter 1 Managing impressions
Chapter 2 Giving expression to emotions
Chapter 3 Finding your best voice
Chapter 4 Identity engineering: building a sustainable public image
Chapter 5 How personal vision drives charismatic communication PART 2 HOW IT'S SAID:Content design and structure
Chapter 6 Start with a purpose
Chapter 7 Making your message fully available to your audience
Chapter 8 Making listening easy
Chapter 9 Choosing words wisely
Chapter 10 Words that win hearts
Chapter 10 Words that win hearts
Chapter 11 Triggering the 'yes' response PART 3 WHO HEARS IT:The characteristics of the audience
Chapter 12 Sharing your audience's space
Chapter 13 The lost art of listening
Chapter 14 Motivational filters: how people act on what is said
Chapter 15 The process of anchoring
Chapter 16 Conquering stage fright A final word Index

About the Author

Desmond Guilfoyle is ABC's national specialist, radio, in Training and Development. He is a previous cowinner of the Australian National Training Award.

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