Introduction: Hannah Charlton (Sunday Times journalist) 1. The history of the image documenting its transformation from revolutionary symbol to commercial icon. With visual timeline. Trisha Ziff 2. Interview with Diana Diaz (Korda's daughter) and Darrell Couturier (Korda's agent) A personal (Cuban) perspective looking at Korda's relationship with his famous image. 3. Che Pop: The influence of the 60s and 70s on the representation of Che Jonathan Green, Director of the UCR/California Museum of Photography. 4. Che and MTV: the commercialization of the image and its intersection with both Che's ideology and Latin American popular culture. Rogelio Villareal, editor and contributing writer for the new cultural journal, Dias Siete. 5. Chesu Christo, Christian iconography in Korda's image. Dr. David Kunzle, Professor of Art History, UCLA 6. The visual icon: the iconic image in art and photography. Brian Wallis, Chief curator and director of exhibitions, International Center of Photography, New York
Trisha Ziff has curated shows in Europe, the United States and Mexico, including Revolution and Commerce: The Legacy of Korda's Portrait of Che Guevara, travelling from California to Mexico City, London and New York. She is a Guggenheim scholar and is currently completing her PhD at the Metropolitan University of London.