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Choke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations. Why do the smartest students often do poorly on standardized tests?Why did you tank that interview or miss that golf swing when you should have had it in the bag?Why do you mess up when it matters the most--and how can you perform your best instead? It happens to all of us. You've prepared for days, weeks, even years for the big day when you will finally show your stuff--in academics, in your career, in sports--but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It's not fun to think about, but now there's good news: This doesn't have to happen. Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically "clicks" into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most. In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counterintuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we're not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock's new ideas about performance under pressure--and her secrets to never choking again. Whether you're at the Olympics, in the boardroom, or taking the SAT, Beilock's clear, prescriptive guidance shows how to remain cool under pressure--the key to performing well when everything's on the line.
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". . . a must read for golfers." - "WorldGolf" "Alluring and daunting" -- Wired.com ." . . a must read for golfers." - "WorldGolf" Alluring and daunting -- Wired.com . . . a must read for golfers. "WorldGolf" Alluring and daunting -- Wired.com" . . . a must read for golfers. "WorldGolf"" "Choke is an important, fascinating book. Everyone who is looking for optimal performance would benefit from reading it and implementing its principles." --Daniel G. Amen, MD, Author of Change Your Brain, Change Your Body "A wonderful exploration of what happens inside when you choke on the outside. Essential for anyone who has, or plans, to compete, and especially for those who have choked." --Andrew Newberg, M.D., co-author of How God Changes Your Brain and Born to Believe "Do you want to hit better shots on the golf course? Score higher on the SAT? Get less nervous before speaking in public? In this marvelous book, Sian Beilock will tell you how, as she reveals the mental secrets to performing under pressure." --Jonah Lehrer, author of How We Decide and Proust Was a Neuroscientist ." . . a must read for golfers." - WorldGolf "Readable explanations for why we choke and valuable suggestions for what we can do to get through a make-or-break moment with a better chance of success." --Wall Street Journal A wonderful exploration of what happens inside when you choke on the outside. Essential for anyone who has, or plans, to compete, and especially for those who have choked. --Andrew Newberg, M.D., co-author of How God Changes Your Brain and Born to Believe" Do you want to hit better shots on the golf course? Score higher on the SAT? Get less nervous before speaking in public? In this marvelous book, Sian Beilock will tell you how, as she reveals the mental secrets to performing under pressure. --Jonah Lehrer, author of How We Decide and Proust Was a Neuroscientist" Choke is an important, fascinating book. Everyone who is looking for optimal performance would benefit from reading it and implementing its principles. Daniel G. Amen, MD, Author of Change Your Brain, Change Your Body" . . . a must read for golfers. WorldGolf" "If you aspire to be cool under maximum pressure (and who doesn't?), Beilock offers smart tips such as practicing under pressure and 'pausing the choke' by walking away from the problem for a few minutes in order to think clearly." --Time Magazine Readable explanations for why we choke and valuable suggestions for what we can do to get through a make-or-break moment with a better chance of success. --Wall Street Journal" A wonderfulexploration of what happens inside when you choke on the outside.Essential for anyone who has, or plans, to compete, and especially forthose who have choked.--Andrew Newberg, M.D., co-author of "How God Changes Your Brain" and "Born to Believe" Do you want tohit better shots on the golf course? Score higher on the SAT? Get lessnervous before speaking in public? In this marvelous book, Sian Beilockwill tell you how, as she reveals the mental secrets to performing underpressure.--Jonah Lehrer, author of "How We Decide" and "Proust Was a Neuroscientist" Choke is animportant, fascinating book. Everyone who is looking for optimalperformance would benefit from reading it and implementing itsprinciples.Daniel G. Amen, MD, Author of "Change Your Brain, Change Your Body" "If you aspire tobe cool under maximum pressure (and who doesn't?), Beilock offers smarttips such as practicing under pressure and 'pausing the choke' bywalking away from the problem for a few minutes in order to thinkclearly." --"Time Magazine" Readableexplanations for why we choke and valuable suggestions for what we cando to get through a make-or-break moment with a better chance ofsuccess. --"Wall Street Journal" "Dr. Sian Belock is one of the world's leading researchers in human performance. In her book "Choke", she explains with great insight the scientific underpinnings involved in individual triumph and failure--whether these take place in the world of sports, academics or business. The reader is arrives at a rich understanding of why and when people choke and more importantly how to achieve one's best in the competitive world. "Choke "is destined to be a classic in the world of human performance and is a must read for those who seek excellence in all domains of life." --Michael Lardon M.D., Sport Psychiatrist and author of "Finding Your Zone": "Ten Core Lessons for Achieving Peak Performance in Sports and Life" ""Choke" is required reading for anyone who has to perform under pressure. Beilock takes you on a riveting tour of the science of success, with an insider's insights into what it means for the real-world challenges of business, sports, and education. Beilock gives you the tools to make your brain choke-proof and rise to any challenge." --Kelly McGonigal, PhD, author of "Yoga for Pain Relief" and the forthcoming "The Science of WIllpower" "When do we thrive under pressure? When is it better to stop thinking about what we are doing and simply do it? This informative book teaches us when less can be more, in sports, in exams, and other areas where performance under stress is critical. Its engaging real-world examples offer the reader a wealth of useful and challenging insights into how our brain functions when the heat is on." --Gerd Gigerenzer, author of "Gut Feelings: The Intelligence of the Unconscious" "A wonderful exploration of what happens inside when you choke on the outside. Essential for anyone who has, or plans, to compete, and especially for those who have choked." --Andrew Newberg, M.D., co-author of "How God Changes Your Brain" and "Born to Believe" "Do you want to hit better shots on the golf course? Score higher on the SAT? Get less nervous before speaking in public? In this marvelous book, Sian Beilock will tell you how, as she reveals the mental secrets to performing under pressure." --Jonah Lehrer, author of "How We Decide" and "Proust Was a Neuroscientist" "Choke is an important, fascinating book. Everyone who is looking for optimal performance would benefit from reading it and implementing its principles." -Daniel G. Amen, MD, Author of "Change Your Brain, Change Your Body" "Readable explanations for why we choke and valuable suggestions for what we can do to get through a make-or-break moment with a better chance of success." --"Wall Street Journal"

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