Absolutely Australia's Lowest Prices

Shop over 1.5 Million Toys in our Huge New Range

Citizen Perceptions of The European Union

This book examines user perceptions of European Union institutions and compares them to perceptions communicators within these institutions have of their users. Analysing the images both sides have through their interaction on the EUROPA website (www.europa.eu) helps to to show where communicator intentions and user perceptions do or do not overlap. The timeliness of this issue could not be more striking than in the current internal and external debates surrounding the EU (e.g., the "No" votes on the common constitution). With this in mind, every possible way of interaction should be reconsidered, in order for citizens to get more involved and feel more connected. Next to mass media, the Internet plays an increasingly important role in people's lives. Even though the Internet may not currently be a dominant source of information about the RU relative to other mass media outlets, it continues to increase in importance as part of most people's everyday life, in particular for the younger generation who turn to it for information. The main focus of this book is on the integration of both the user and the communicator perspectives. By looking at user needs in comparison to the production processes that determine the information structure of a Web site, the usability of a Web site is defined. The user experience online in turn determines the users' perceptions of the institutions and their attitudes towards the European Union.
Product Details
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Citizen Perceptions of The European Union: The Impact of the EU Web Site on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top