Download the Free Fishpond App!
Download on the App Store

Android App on Google play

Already own it?

Sell Yours
Home » Books » Business » Management » General

Co-Opetition

By Adam Brandenburger, Barry J. Nalebuff

Elsewhere $32.15 $20.03   Save $12.12 (38%)
Free shipping Australia wide
Condition: As New
Ships within: 5-12 days
New or Used: $20.03
Order now for Christmas delivery
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Paperback, 304 pages
Other Information: illustrations
Published In: United States, 01 October 2002
Now available in paperback, with an all new Reader's guide, "The New York Times" and "Business Week" bestseller "Co-opetition" revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition" is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition" is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Table of Contents

IN

About the Author

Adam M. Brandenburger holds positions at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, Faculty Director of the NYU Shanghai Program on Creativity + Innovation, and Global Network Professor. Prior to this, he was a professor at Harvard Business School from 1987 to 2002. Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the cofounder of one of America's fastest-growing companies, Honest Tea.

EAN: 9780385479509
ISBN: 0385479506
Publisher: Bantam Doubleday Dell Publishing Group
Dimensions: 23.37 x 15.24 x 1.78 centimetres (0.25 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling Co-Opetition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.