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About the Author

Adam M. Brandenburger holds positions at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, Faculty Director of the NYU Shanghai Program on Creativity + Innovation, and Global Network Professor. Prior to this, he was a professor at Harvard Business School from 1987 to 2002.

Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the cofounder of one of America's fastest-growing companies, Honest Tea.

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