About the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.
Known in the trade as 'The Coffee Boys', John Richardson and Hugh Gilmartin have a wealth of experience in the coffee shop business. John has started and run a variety of very successful coffee shop businesses. He now provides consultancy, coaching and training to the coffee industry. Hugh has spent the last 20 years as the leading coffee advisor to customers in Northern Ireland and beyond, incorporating coffee selection and blending, equipment specifications, a variety of training, and turnkey coffee bar design. John and Hugh are joint authors of the acclaimed Wake Up and Smell the Profit, also published by How To Books.
'In typical Coffee Boys fashion, they approach the management of a coffee house from a very different angle to every other trade consultant.' Boughton's Coffee House.