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Contents Introduction The Color Wheel How to Use Color The Color Chart The Process Aspects of Color Basic Color Schemes What's Your Color? Special Effects of Color What's Next? Moods and Color Powerful Romantic Friendly Welcoming Elegant Fresh Traditional Classic Regal Energetic Professional Graphic Psychology of Color CMYK Color Process Color Conversion Chart Swatches About the Authors Photographer Credits Index
Terry has created projects for clients ranging from DC Comics to Microsoft, and was the co-chair of the activity book for hospitalized and chronically ill children. Terry is also the author of Mr. Crumbly Dreams a Tiger and Rules for Success. He lives in Seattle, WA.Christopher Simmons, founding principal of MINE, is a designer, writer, and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and is a frequent lecturer on design issues at colleges, universities, and professional organizations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). His first book on identity design, Logo Lab, was released in 2005. He lives in San Francisco.Terry Marks (Seattle, WA) is the author of Mr. Crumbly Dreams a Tiger and Rules for Success. Christopher Simmons of MINE is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco. Jim Mousner, of Origin Design, has had work featured in publications such as Print, HOW, and u00c9migr?, and been published in many books. Tina Sutton speaks on The Psychology of Color at many school, businesses, and museums. She writes a weekly column for the Boston Globe Magazine.Tina Sutton speaks on u201cThe Psychology of Coloru201d at many school, businesses, and museums. She writes a weekly column for the Boston Globe Magazine.