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Color and Design

From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.
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Table of Contents

Introduction Section One: Experiencing and Responding to Color Seeing Color Ulf Klaren (University College of Arts, Crafts and Design, Stockholm, Sweden) and Karin Fridell Anter (Royal Institute of Technology, Stockholm, Sweden and University College of Arts, Crafts and Design, Stockholm, Sweden) Color in the Designed Environment Judith Mottram (Nottingham Trent University, UK) and Tom Jeffries (Manchester School of Architecture, Manchester Metropolitan University and the University of Manchester, UK) Color Relationships Cristina Boeri (INDACO Department of Politecnico di Milano, Italy) Color: Organizational Strategies Dennis Puhalla (University of Cincinnati, USA) Section Two: Color in Context, Culture and Traditions The Social Politics of White Kathleen Connellan (University of South Australia, Australia) What Color is Sustainability? Marilyn Delong (University of Minnesota, USA) Gozde Goncu Berk (University of Minnesota, USA) Color and Cultural Identity in Ireland Helena Wulff (Stockholm University, Sweden) Signaling Protection: The Use and Function of Color in Firefighter Clothing Jessica Barker (Iowa State University, USA), Lynn Boorady (Buffalo State College, USA) and Susan Ashdown (Cornell University, USA) Blood Red, Pure White and Soothing Green Jeanne Kisacky (Syracuse University, USA, Cornell University, USA and Binghamton University, USA) Color Continuity and Change in Korean Culture KeySook Geum (Hongik University, Korea) and Hyun Jung (Daegu University, Korea) Exploring the Colors of Turkish Culture Gozde Goncu-Berk (University of Minnesota, USA) The Punk Palette: Subversion Through Color Monica Sklar (University of Minnesota, USA) and Lauren Michel (University of California, USA) Section Three: Markets and Trends Color Forecasting: Seasonal Colors Tracy Diane Cassidy (Manchester Metropolitan University, UK) and Tom Cassidy (University of Leeds, UK) Methodology to Analyze and Predict In-depth Impressions of Color and Design on the Basis of Concept Networks Yukari Nagai (Japan Advanced Institute of Science and Technology, Japan) and Georgi V. Georgiev (Japan Advanced Institute of Science and Technology, Japan) Color Ambiance in Interiors Nilgun Olgunturk (Bilkent University, Ankara, Turkey) and Halime Demirkan (Bilkent University, Ankara, Turkey) Color The World: Identifying Color Trends in Contemporary City Brands Alex Bitterman (Rochester Institute of Technology, New York, USA) Color and Community Involvement Julia Vallera (Newschool University, New York, USA) Colors and Prototypes: The Significance of the Model's Colors and Textures in Expectations for the Artifact Klaus Madsen (University of Aalborg, Denmark) and Bente Dahl Thomsen (University of Aalborg, Denmark) Color and Computer-Aided Design Rene Van Meeuwen (University of Western Australia, Australia) and Nigel Westbrook (University of Western Australia, Australia) Color as a New Skin: Technology and Personalization Luca Simeone (La Sapienza University and Ateneo Impresa Graduate Business School, Rome, Italy) Index

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Bringing together contributions from a wide range of key scholars and practitioners, this important collection provides a broad interdisciplinary overview of how we experience colour and how it is used in design.

About the Author

Marilyn DeLong is Professor of Apparel Studies, College of Design, University of Minnesota, USA. Barbara Martinson is Professor of Graphic Design, College of Design, University of Minnesota, USA.

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