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The Commercialisation of Sport


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THE SPORTS INDUSTRY - Sport in the Late Capitalist Moment David L Andrews - The Sporting Goods Industry: From Struggling Entrepreneurs to National Businesses to Transnational Corporations George Sage - Sports Globalisation, the State and the Problem of Governence Barrie Houlihan - THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT - Government Subsidation of Canadian Professional Sport Franchises: A Risky Business David Whitson, Jean Harvey and Marc Lavoie - Private Control of a Civic Asset: The Winners and Losers from North America's Experience with Four Leagues for Professional Team Sport Mark Rosentraub - Partnerships between Local Government Sport and Leisure Departments and the Commercial Sector: Changes, Complexities and Consequences Lucie Thibault, Wendy Frisby and Lisa Kikulis - THE COMMERCIALISATION OF "AMATEUR" SPORT v Piercing the Veil of Amateurism: Commercialisation, Corruption, and College Sport Ellen Staurowsky - Strategic Responses to Institutional Pressures for Commercialisation: A Case Study of an English Rugby Union Club Danny O'Brien and Trevor Slack - Commercialisation of the Modern Olympics Tara Magdalinski and John Nauright

About the Author

Trevor Slack is Professor and Canada Research Chair in Sport Management at the University of Alberta. He is the editor of the European Sport Management Quarterly and has research interests in the areas of organisational strategy and change.

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