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Communication Design

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
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Table of Contents

Introduction Chapter 1 - Brand Systems; In Conversation with Mason Wells, Bibliotheque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; Heritage Chapter 2 - Experience Motion Graphics; In conversation with Shane Walter, onedotzero; Environment; In conversation with Designer and Director Kate Dawkins; Play; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; Experiential Marketing Chapter 3 - Conversation Collaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User Testing Chapter 4 - Participation Behavior Change; In Conversation with Adrian Ho, Zeus Jones; Generative Systems; In Conversation with Hashem Bajwa, De-De; Participation and Advertising; In Conversation with Karsten Schmidt (aka Toxi); Open Source Chapter 5 - Navigation Information Overload; Curation; In Conversation with Will Hudson, It's Nice That; Visualizing Data; In Conversation with Max Gadney, After the Flood; Beautiful Data; In Conversation with Stefanie Posavek Chapter 6 - Advocacy Activism; In Conversation with Lucienne Roberts,LucienneRoberts+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat Hunter, RSA Chapter 7 - Critique Design Discourse; Design Publishers; In Conversation with Adrian Shaughnessy, Intro and Unit Editions; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Research/Content; In Conversation with Lindsay Liu, 10x10 Further Reading Credits Index

Promotional Information

A guide to the contemporary creative employment landscape, giving knowledge and inspiration to students wishing to learn more about emerging modes of creative practice.

About the Author

Derek Yates is Programme Leader, Winchester School of Art, Southampton University, UK. Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.


An important book and one that deserves a space on the shelves of communication design students, educators and practitioners. -- James Corazzo * Art, Design & Communication in Higher Education * [This book] explores design and art direction in a practical way that bridges the gap between in-class work and the professional world. * Eye Magazine * This equally vivid and ambitious book features countless case studies and interviews with pioneering designers, covering complex issues ... An excellent base ... readers will be well-prepared for the start of their professional life. * PAGE (Bloomsbury Translation) * This is an excellent resource for students with a wealth of interesting material of high value. * Tom Flint, Edinburgh Napier University, UK * [Communication Design] has already become really valuable with my MA students, reinforcing the different trajectories of design practice they could engage with themselves. Now I have found the associated website I don't have to carry the book around with me so much! * Sadhna Jain, Course Leader, MA Graphic Design Communications, Chelsea College of Arts, University of the Arts, London, UK * The definitive guide to modern branding ... [Communication Design is] an inspiring and humbling collection of talent. * Zeus Jones * This is a great book, which will really help people to understand contemporary practice within graphic design and the creative industries. It tackles the bigger picture of visual communication, starting with the brand and following through into user experience, participation, navigation, advocacy and critique. The case studies and interviews are bang up to date and extremely insightful. A truly thought provoking and educational book. * Andy Ellison, Nottingham Trent University, UK *

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