COVID-19 Response at

Read what we're doing...

Communication Excellence


Product Description
Product Details

Table of Contents

Introduction.- Part I: Connected Organisations.- Commandment 1: Globalised.- Commandment 2: Mediatised.- Commandment 3: Reflective.- Part II: Influential Departments.- Commandment 4: Embedded.- Commandment 5: Datafied.- Commandment 6: Strategised.- Part III: Ambitious Professionals.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References.

Promotional Information

"This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective." (Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany) "An insightful guide full of important information for those of us in or wanting to enter the communication and reputation world. A must read." (Nicola Green, Director of Communications & Reputation, Telefonica O2 UK) "This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners." (Donald K. Wright, Ph.D., Harold Burson Professor of Public Relations, College of Communication, Boston University, USA) "Straight forward! An insightful read for every communicator who wants to better understand what 'professional' actually means." (Nicole Gorfer, Head of Internal & External Communications, Roche Group, Basel, Switzerland) "Powerful, practical and solid advice on communication management." (Irina Arkhipova, Director Public Affairs & Communication, Coca-Cola HBC, Moscow, Russia) "With an impressive amount of data collected over 10 years authored by internationally renowned scholars, this is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work." (Xianhong Chen, Prof. Dr., President, Public Relations Society of China / Huazong University of Science and Technology, China)

About the Author

Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.Angeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.Piet Verhoeven is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Management » Strategy
Home » Books » Business » Finance » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Communication Excellence: How to Develop, Manage and Lead Exceptional Communications on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top