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For courses in Introduction to Communication that take a mainstream rather than a survey approach A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills-in the course and beyond.
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Table of Contents

UNIT I: PRINCIPLES OF COMMUNICATION 1. Identifying Foundations of Human Communication 2. Exploring Self-Awareness and Communication 3. Understanding Verbal Messages 4. Understanding Nonverbal Messages 5. Listening and Responding 6. Adapting to Others: Diversity and Communication UNIT II: INTERPERSONAL COMMUNICATION 7. Understanding Interpersonal Communication 8. Enhancing Relationships UNIT III: COMMUNICATING IN GROUPS AND TEAMS 9. Understanding Group and Team Performance 10. Enhancing Group and Team Performance UNIT IV: PUBLIC SPEAKING 11. Developing Your Speech 12. Organizing and Outlining Your Speech 13. Delivering Your Speech 14. Speaking to Inform 15. Speaking to Persuade APPENDICES A. Interviewing B. Sample Speeches for Discussion and Evaluation

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