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Communication for Business

New or Used: 2 copies from $90.45
New or Used: 2 copies from $90.45

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Table of Contents

1. Introduction: Foundations of CommunicationIntroduction: an overview of the essentials of business communication What is communication?Language as a unique human attributeHistory of human communicationCommunication in theoryCategories of communicationPurposeful languageThe role of grammar, punctuation, usage and styleThe interconnectedness of writing and thinkingBarriers to communicationA new approach to business communicationJargon and weasel words2. Fundamentals of Written CommunicationIntroduction: the power of wordsWhat will you need to write?Writing in plain EnglishWriting for your readerPractical grammarCommon problems with sentence structureActive and passive voiceStylish and consistent writingWriting for academic purposesThe art of editingStyle guides3. Interpersonal CommunicationIntroduction: the influence of interpersonal communicationUnderstanding interpersonal business communicationDistinctive features of interpersonal business communicationEffective interpersonal communicationInterpersonal communication competencePositive interpersonal environmentsAdvantages and purposes of understanding communication modelsThe use of specialist language in the business settingManaging interferencePositive communication climatesEmotions and emotional intelligence in business communicationsFactors in effective interpersonal communicationCommunication in the professional contextNetworking and hierarchies in interpersonal business communicationUnderstanding and diffusing the dark side of interpersonal business communications4. Nonverbal CommunicationIntroduction: the role of noverbal communication in creating meaningDo actions speak louder than words?The science of nonverbal communicationChannels of nonverbal communicationFunctions of nonverbal communicationThe complexities of nonverbal communicationDeveloping stronger business communication skills through an appreciation of nonverbal communicationSpecific applications of nonverbal communication for business professionals5. Communicating Across Cultures and in GroupsIntroduction: culture, communication and competenceCultureIndividualist versus collectivist culturesIndividualism versus individualityIntercultural communication: self-fulfilling propheciesEast versus WestColourful communication: cultural codes and symbolsGroups and grooming groupiesModels of group developmentGroup task rolesFormal and informal tasksLeading groupsShared or co-leadership6. The Ethics of Business CommunicationIntroduction: the fundamental place of ethics in business communicationWhat is public morality? How is it different from private morality?Ethical relativismRelativism in businessDeceptionMandatory reportingNew technologies and ethicsWhistleblowing7. Persuasion, Argumentation and Reasoning: Critical ThinkingIntroduction: making business communication logicalWhat is logic?Persuasion and argumentUnderpinnings of logical thinking: the ancient GreeksSkilful business writingWriting persuasivelyStructuring for argument, logic and persuasionCritical thinkingDeductive and inductive reasoningIDEAS: a practical tool8. Organisational Communication: InternalIntroduction: what is internal communication?How internal communication happensThe costs of poor communicationRoles of the internal communication teamThe informal network: gossip, scuttlebutt, hearsay and the grapevineHow to improve internal communicationInterpersonal communication solutions for leadership9. Organisational Communication: ExternalIntroduction: appearances are everythingCommunicating with the mediaThe corporate communication practitionerMedia releasesDifficulties and pitfalls: both sides of the fenceRules of engagementThe challenges of perceptionSpecial eventsProactive and reactive external communicationForeseeing the future and planning for the worstMedia training for spokespeople10. Electronic CommunicationIntroduction: development and acceptance of non-print communicationCommunication and electronic mediaWhat makes electronic communication different?Key considerations for electronic communicationsInterpersonal relationshipsThe cognitive factorsHandling the volume and the immediacyCultural and technical issues11. Fundamentals of Oral CommunicationIntroduction: oral presentationsAnalysing the situation and audienceStructuring presentationsUsing visual aidsDesigning a PowerPoint presentationThe presentationTeam-based presentationsSpecial-occasion presentationsOrganising and managing meetingsCommunicating by telephoneConclusion: Onwards and UpwardsIntroduction: project-managing your brandChapter questionsCreating an effective resumeYour employment application cover letterYour brand under scrutiny: the job interview

About the Author

Liz Tynan is Senior Lecturer at the James Cook University (JCU) Graduate Research School in Townsville, Australia, where she teaches academic writing, critical thinking, editing and media skills to postgraduate students. David Wolstencroft taught Public Relations in the School of Humanities, Communication and Social Science at Monash University, Gippsland Campus, since January 2008. Beth Edmonson is a Senior Lecturer in the School of Applied Media and Social Sciences at Monash University, Gippsland Campus. Angela Martin is a Senior Lecturer at the School of Management, University of Tasmania. Donald J. Swanson has pursued careers in teaching, writing and performing. Andrew Creed is a Lecturer in Management and Organisational Behaviour at Deakin University. Damian Grace was an Associate Professor in Philosophy at The University of New South Wales.

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