Table of Contents

Contents Preface Notes on Contributors 1. Globzlization, Media, and Empire: An Introduction by Oliver Boyd-Barrett I. Global Media or Local Media Globalized? 2. Cosmopolitans and Conquistadors: Empires, Nations, and Networks by Graham Murdock 3. Film and Globalization by Toby Miller and Richard Maxwell 4. Cyberspace, Globalization, and US Empire by Oliver Boyd-Barrett II. Regulation and Cultural Competition 5. Globalization, Public Service Broadcasting, and Citizen Responses by Granville Williams 6. Regulating globalization: Domestic Response to International Investment in China's Media Market by Jia Lin III. Global, National and Local-Mutual Accommodations 7. Xinhua News Agency and Globalization: Negotiating Between the Global, the Local, and the National by Xin Xin 8. Localization Strategies of International Media Companies: Entering India in the 1990s by Geetika Pathania-Jain 9. Transnational Media and National Vision: Television in Liberalized Indian by Anshu Chatterjee 10. Hispanic Media Globalization by Mercedes Medina IV. Global Media, Global Economy 11. Deregulation, Privatization, and the Changing Global Media Environment by Richard A. Gershon 12. Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies by Kwangmi Ko Kim 13. Toward Globalization or Localization: Multinational Advertising in Eastern Europe by Izabella Zandberg 14. Global Corporations, Global Public Relations by Liese L. Hutchinson and John J. Pauly Index

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Analysis and critique of the political-economy of media communications worldwide

About the Author

Oliver Boyd-Barrett is Professor in the Department of Communication, California State Polytechnic University, Pomona.