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About the Author

John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.


A must-read. Art Markman, PhD, author of Smart Thinking Kohut and Neffinger will help you to lead and succeed in everything from public speaking to love. Joseph S. Nye, Jr., PhD, author of The Powers to Lead This is not just another pop-psych book: it s the first book to capture and share the insights from all the recent groundbreaking research on how we judge and persuade each other. And it translates that into simple, practical terms anyone can use to build more effective relationships at the office or home. Amy Cuddy, PhD, Harvard Business School"

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