2 Spectrum Policy and the Development of Advanced Wireless Services.- The Next Frontier for Openness: Wireless Communications.- Competition Policy for 3G Wireless Services.- More Spectrum Must Be Provided To Serve Wireless Consumers’ Needs.- Globalization of Wireless Markets.- Restructuring via Virtuality in the 3-G Context.- The Emerging Wireless Value Chain and Capital Market Perceptions.- Wireless Services and Network Economics.- Terminals and Applications for the 3G Marketplace.- Key Drivers of Success for 3G: A Carrier’s Perspective.- Applications in the 3G Era: Criteria for Success, Myths for Hype.- Mobility and Applications: “It’s the Audience, Stupid”.- Globalization of the Wireless Industry: The Race to the Top.- Epilogue.- About the Contributors.
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