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The Complete Idiot's Guide to Cold Calling

The ultimate sales skill.
Without the right techniques, it's tough to get a warm reception when you're cold calling clients. This perfect source for business people offers advice on how to approach prospective customers with confidence, without fear of rejection, and with enough savvy to keep them on the phone long enough to initiate business deals and increase profits for their companies-and themselves.
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About the Author

Keith Rosen is the executive sales coach that top managers, sales professionals, and executives in many of the world's leading companies call first. As a prominent, engaging speaker, master coach, and well-known author of many books and articles, Rosen is one of the foremost authorities on assisting people in achieving positive, measurable change in their attitude, in their behavior, and in their results. For his work as a pioneer and a leader in the coaching profession, Inc. Magazine and Fast Company named Rosen one of the five most respected and influential executive coaches in the country. Software Sales Journal named his coaching firm, Profit Builders, one of the Top Nine Best Training Firms in the country. It was Keith Rosen who was called after the devastation of 9/11 to develop an internal executive coaching initiative for leaders in the intelligence community.


"Now there is a single source - this book - that gives you the step-by-step, word-by-word instructions you need to get in front of more people and make more sales than ever before. Keith Rosen has brought together, in one book, the very best techniques for getting more and better appointments ever written in the field of sales." --Brian Tracy, author, Advanced Selling Strategies

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