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The ultimate sales skill.
Without the right techniques, it's tough to get a warm reception when you're cold calling clients. This perfect source for business people offers advice on how to approach prospective customers with confidence, without fear of rejection, and with enough savvy to keep them on the phone long enough to initiate business deals and increase profits for their companies-and themselves.
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About the Author

Keith Rosen, MCC, is the president of Profit Builders LLC, a provider of leadership and sales coaching and corporate training. Keith took the management, business-ownership, coaching, and direct selling experience that made him a million-dollar producer into the business community, where he works with individuals, small businesses, and Fortune 500 companies. He is the author of "The Complete Idiot s Guide to Closing the Sale, Innovative Selling, " and "Time Management for Sales Professionals." Keith was one of the first to earn the distinguished Master Certified Coach designation through the International Coach Federation."


"Now there is a single source - this book - that gives you the step-by-step, word-by-word instructions you need to get in front of more people and make more sales than ever before. Keith Rosen has brought together, in one book, the very best techniques for getting more and better appointments ever written in the field of sales." --Brian Tracy, author, Advanced Selling Strategies

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