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Complete Web Monitoring

Do you know the true value of your website to your organization? i??Complete Web Monitoringi?? shows you how to integrate several different views of your online business - including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis - into one clear picture that reveals the health and effectiveness of your web presence at any given moment. i??Complete Web Monitoringi?? combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have. With i??Complete Web Monitoringi??, you will: discover how visitors use your site, employing web analytics and tools for customer feedback; determine if visitors are able to use the site as both you and they intend, using technologies that evaluate the health of your site's back-end performance; learn how visitors interact with your site, with tools to measure the effectiveness of usability and navigation; and, track all the communities related to your online presence - social networks, groups and mailing lists, forums, blogs, microblogs, real-time chat, wikis, and social news aggregators. You can't fix your mistakes if you don't know what they are. With the tools and advice in i??Complete Web Monitoringi??, you can learn how to avoid missed opportunities, frustrated users, and spiraling costs.
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About the Author

Alistair Croll is an analyst at research firm Bitcurrent, where he covers emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop (where he runs the Cloud Computing and SaaS tracks), Structure, Mesh and Web2Expo. He also writes for a variety of blogs ( and is the author of numerous articles on Internet performance, security, cloud computing, and web technologies. Alistair co-authored Managing Bandwidth: Deploying QOS in Enterprise Applications (1999) from Prentice-Hall. Sean Power spends way too much time on the computer and needs to get out more. He has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls. Sean is currently working as community gardener for Akoha, a company pioneering the industry of "social games", where he handles all things community and analytics. This puts a mile on his face, and lets him sleep well at night. He completes his full plate by supporting the companion website to the book he wrote with Alistair Croll, Complete Web Monitoring, published by O'Reilly. In his spare time, Sean makes sure that servers stay up and curses spammers in the EFnet IRC community and occasionally updates his personal music related blog, when he's not writing web optimization articles. You can hear him ramble away on his twitter account at, find out more about him on LinkedIn profile, or read about other stuff he's thinking of at the website he shares with Alistair, Complete Web Monitoring.

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