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Concepts and Cases in Retail and Merchandise Management 2nd Edition


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Table of Contents

Contents: Merchandise Management, Roles and Responsibilities Retailing Formats and Structures Merchandise/Store Positioning Merchandise Characteristics Merchandise Planning, Buying, Control and Profitability Sourcing Buyer/Vendor Relationships Sales Promotion, Advertising and Visual Merchandising Personal Selling and Customer Relations Entrepreneurship and Small Business Ownership Ethics and Legal Behavior in Merchandise Management

About the Author

Nancy J. Rabolt is professor of Apparel Design and Merchandising and chair of the Consumer and Family Studies and Dietetics Department at San Francisco State University. She is a member of International Textile and Apparel Association, American Association of Family & Consumer Sciences, Council of Administrators of Family & Consumer Sciences, and Association of Collegiate Retailing Association. Judy K. Miler is associate professor of apparel and textiles at Appalachian State University.

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