Absolutely Australia's Lowest Prices

We won't be beaten by anyone. Guaranteed

Concise Encyclopedia of Church and Religious Organization Marketing
By

Rating
Product Details

Table of Contents

Preface Acknowledgments Access Active Listening Adoption Process Advertising Message Atmosphere Attitude Measurement Benefits of Marketing Brand Equity Budgets Cause-Related Marketing Communication Methods Competition Competitive Advantage Constituent Analysis Constituent Behavior Constituent Service Contribution Analysis Contribution/Cost Controls Contribution Sources Controlling Marketing Activities Costs To Target Audience Data Collection Data Collection and Analysis Database or Donorbase Marketing Demographics Descriptive (Quantitative) Research Direct Marketing Environmental Scanning Exchange Exploratory (Qualitative) Research Facility Design Family Life Cycle Focus Groups Fund-Raising Geodemographics Giving Motivations Grid Analysis Implementation Internal Marketing Location Analysis Market Segmentation Marketing Marketing Communications Marketing Mix Marketing Orientation Marketing Plan Marketing Planning Marketing Research Mass Communication Media Measurement Message Content Ministries Portfolio Mission-Based Product Mix Moments of Truth New Program Development Niche Marketing Objective Areas Objectives Organization and Program Life Cycles Organization Structure Performance Evaluation and Control Personal Contact Personal Contact Process Positioning Primary Data Program Offerings Program/Service Elements Promotion Budget Promotional Mix Publicity Questionnaire Research Design Research Methodology Sampling Scales Secondary Data Survey Research SWOT Analysis Target Audience Appendix A. Marketing and Religion: A Review of the Two Literatures (Bruce Wrenn and Phylis Mansfield) Appendix B. Writers/Researchers in Church and Religious Organization Marketing Index Reference Notes Included

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Religion » Reference
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Concise Encyclopedia of Church and Religious Organization Marketing on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top