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Concise Encyclopedia of Church and Religious Organization Marketing
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Table of Contents

  • Preface
  • Acknowledgments
  • Access
  • Active Listening
  • Adoption Process
  • Advertising Message
  • Atmosphere
  • Attitude Measurement
  • Benefits of Marketing
  • Brand Equity
  • Budgets
  • Cause-Related Marketing
  • Communication Methods
  • Competition
  • Competitive Advantage
  • Constituent Analysis
  • Constituent Behavior
  • Constituent Service
  • Contribution Analysis
  • Contribution/Cost Controls
  • Contribution Sources
  • Controlling Marketing Activities
  • Costs To Target Audience
  • Data Collection
  • Data Collection and Analysis
  • Database or Donorbase Marketing
  • Demographics
  • Descriptive (Quantitative) Research
  • Direct Marketing
  • Environmental Scanning
  • Exchange
  • Exploratory (Qualitative) Research
  • Facility Design
  • Family Life Cycle
  • Focus Groups
  • Fund-Raising
  • Geodemographics
  • Giving Motivations
  • Grid Analysis
  • Implementation
  • Internal Marketing
  • Location Analysis
  • Market Segmentation
  • Marketing
  • Marketing Communications
  • Marketing Mix
  • Marketing Orientation
  • Marketing Plan
  • Marketing Planning
  • Marketing Research
  • Mass Communication Media
  • Measurement
  • Message Content
  • Ministries Portfolio
  • Mission-Based Product Mix
  • Moments of Truth
  • New Program Development
  • Niche Marketing
  • Objective Areas
  • Objectives
  • Organization and Program Life Cycles
  • Organization Structure
  • Performance Evaluation and Control
  • Personal Contact
  • Personal Contact Process
  • Positioning
  • Primary Data
  • Program Offerings
  • Program/Service Elements
  • Promotion Budget
  • Promotional Mix
  • Publicity
  • Questionnaire
  • Research Design
  • Research Methodology
  • Sampling
  • Scales
  • Secondary Data
  • Survey Research
  • SWOT Analysis
  • Target Audience
  • Appendix A. Marketing and Religion: A Review of the Two Literatures (Bruce Wrenn and Phylis Mansfield)
  • Appendix B. Writers/Researchers in Church and Religious Organization Marketing
  • Index
  • Reference Notes Included

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