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Confessions of an Advertising Man

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Confessions of an Advertising Man

By David Ogilvy, Alan Parker

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Format: Paperback, 192 pages, REV Edition
Published In: United Kingdom, 01 September 2011
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

"It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on "Business Insider"

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About the Author

David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.

Reviews

"It changed my life, and it will change yours." --Roger Stone "It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on "Business Insider" "Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals." --EarlyWord "[A] book every entrepreneur should take the time to read." --Yahoo! Voice "Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." IndependentMail.com" "Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business and that includes clients would be wise to review." The Agency Review" "For anyone working in the marketing profession, this is an essential text." Financial Times" . . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. The Huffington Post" "It's a classic...I tell my students if you're going to read a book about advertising, start with that one." Investor's Business Daily" "I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year." George Parker in Business Insider" "It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business and particularly marketing and PR." Ronn Torossian, CEO, 5WPR, on his10 Must-Read Public Relations and Marketing Books, on Business Insider" "Required reading for anyone in business" Media Week" "Ogilvy is the creative force of modern advertising." New York Times" . . . Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture. The Huffington Post" "I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, "Confessions of an Advertising Man" at least once a year." George Parker in "Business Insider"" "Required reading for anyone in business" "Media Week"" ." . . Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture." --The Huffington Post "Required reading for anyone in business" --"Media Week"

EAN: 9781904915379
ISBN: 190491537X
Publisher: Southbank Publishing
Dimensions: 23.11 x 14.99 x 1.78 centimetres (0.20 kg)
Age Range: 15+ years
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A fascinating read. Advertising these days has nothing on Ogilvy's campaigns in his day. Anyone wishing to promote a successful business should read this book.

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