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Consumer Behavior, Global Edition
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Table of Contents

Section 1 Foundations of Consumer Behavior 3 Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4 Chapter 2 Decision Making and Consumer Behavior 36 Chapter 3 Cultural Influences on Consumer Decision Making 78 Chapter 4 Consumer and Social Well-Being 130 Section 2 Internal Influences on Consumer Behavior 171 Chapter 5 Perception 172 Chapter 6 Learning and Memory 206 Chapter 7 The Self 248 Chapter 8 Attitudes and Persuasion 300 Section 3 External Influences on Consumer Behavior 349 Chapter 9 Group and Situational Effects on Consumer Behavior 350 Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404 Chapter 11 Consumer Identity II: Social Class and Lifestyles 454 Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500

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