PART I: INTRODUCTION 1. The foundations of consumer behaviour 2. Market segmentation PART II: THE CONSUMER AS AN INDIVIDUAL 3. Consumer needs and motivation 4. Personality and self concept 5. Consumer perception 6. Learning and consumer involvement 7. The nature of consumer attitudes PART III: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 8. Social influences on buyer behaviour 9. The family 10. Social class and consumer behaviour 11. The influence of culture on consumer behaviour 12. Sub-cultural aspects of consumer behaviour 13. Cross-cultural consumer behaviour: an international perspective PART IV: THE DECISION MAKING PROCESS 14. Decision making 15. Consumer influence and diffusion of innovations PART V: CONSUMER BEHAVIOUR & SOCIETY 16. Public policy and consumer protection (NB Online Chapter: Organisational buying) SUPPLEMENTS The text is accompanied by a comprehensive teaching and learning package: - The Instructor's Manual has been fully revised and extended to provide detailed teaching notes in the chapter outlines and answers to discussion questions. It also contains chapter objectives, key terms, analysis and answers to case study questions. - The PowerPoint Slides have been fully revised to explain the key topics of each chapter in a visually interesting way. The presentation template has been professionally designed to suit the text, and the revised presentation has been reviewed to ensure ease of use in the lecture theatre. - The Computerised Test Bank has been further developed and expanded to include a mix of higher level questions and additional essay questions for each chapter. The entire test bank has been revised to ensure its appropriateness for testing student understanding of each chapter. Over 100 questions for each chapter are included in the test bank; all include grading for level of difficulty and are fully referenced to the text. - Thefully interactive Companion Website contains an online study guide featuring instant scoring and feedback, and enables quizz results to be sent via email. The site also features Current Events to correspond with every chapter of the book, Internet Exercises to encourage online research and Weblinks to useful industry sites.