Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. Lieb was VP and Editor-In-Chief of The ClickZ Network for over seven years.
"Content strategy has become marketing's darling, and with its
arrival comes a chorus of pundits and gurus attempting to define it
and counsel brands mired in overwhelm and confusion. Out of that
chaos comes Rebecca Lieb's clear, lucid and logical voice. To
understand content marketing bottom-up, top-down, and inside-out,
read this book."
*Stephanie Losee, Head of Content, Visa*
"The high priestess of digital marketing and media, Rebecca Lieb
channels her wisdom into the most comprehensive book on the complex
topic of content marketing. Content: The Atomic Particle of
Marketing is the strategic big-bang marketers can't afford to
miss."
*Jason Miller, Global Content Marketing Leader, LinkedIn Marketing
Solutions*
"The majority of global marketers have no discernible content
marketing strategy. With this book, they have no more excuses."
*Joe Pulizzi, Founder, Content Marketing Institute and author of
Content Inc. and Epic Content Marketing*
"If content is the atomic particle of marketing, Rebecca is a
quantum physicist. She has, once again, deftly articulated the
imperative for content as a strategic function in the enterprise.
If you're looking for the foundational elements of a content
marketing strategy, you can stop. You've found it here."
*Robert Rose, Chief Strategy Advisor, The Content Marketing
Institute*
"Content: The Atomic Particle of Marketing, should be required
reading for any role with a 'C' in their acronym. Rebecca's book
will absolutely weaponize you with frameworks and industry examples
to support successful integration of content marketing and strategy
into your growth and transformational activities. It will help you
rise above the noise and deliver real relevance to real people, in
support of goals and objectives, at scale, globally. No one
surpasses Rebecca's breadth and depth of understanding of content
as practiced today."
*Carlos Abler, Content Marketing Strategy Leader, 3M*
"There is a reason so few companies get content marketing strategy
right: It's hard. This book, however, is just what everybody have
been waiting for. It's insightful, intelligent, inspiring,
structured and generous - just like Rebecca Lieb herself. If you
only have time to read one book this year - choose this one!"
*Jesper Laursen, CEO at Brand Movers*
"Rebecca Lieb is a rare sane voice in an industry noisy with hype.
Content: The Atomic Particle of Marketing simultaneously cuts
through the B.S. and teaches marketers exactly how they need to
think to succeed in content. In a word, it's brilliant."
*Shane Snow, co-founder of Contently*
"In deconstructing marketing to the atomic level, Rebecca Lieb has
penned an essential guide to forces that are continually reshaping
how businesses attract and retain customers. Professionals at all
levels will learn from her frameworks, formulas, and countless
examples that elucidate both the science and art of content
marketing."
*David Berkowitz, Chief Strategy Officer, Sysomos*
"From understanding the importance of-and difference
between-Content Strategy and Content Marketing Strategy to
Real-Time and Contextual Marketing, Content: The Atomic Particle of
Marketing, is a manifesto for how to succeed with content marketing
now-and into the future with the IoT and artificial intelligence. I
love the way Lieb connects the dots!"
*Ardath Albee, author of Digital Relevance*
"This is a must-read book for anyone working with content marketing
- old pros as well as beginners. Rebecca Lieb provides us with
useful insights and tools on everything from strategy and processes
to distribution and measurements. The book makes for both an
inspiring read and a practical guide to keep handy."
*Pontus Staunstrup, Content marketing strategist, Staunstrup*
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