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Fernando Flores is recognized as a leader in the world of business process design, coaching, innovation, cognition, and education. His work laid the foundation for much of the current understanding about action workflow and commitment management theory, having been discussed in hundreds of publications, and taught at leading universities around the world. He is the author of Understanding Computers and Cognition, A New Foundation for Design, co-authored with Dr. Terry Winograd; Disclosing New Worlds: Entrepreneurship, Democatic Action and the Cultivation of Solidarity, co-authored with Hubert Dreyfus and Charles Spinosa; and Building Trust, co-authored with Robert Solomon.