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Convert Every Click
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Table of Contents

Acknowledgments vii Preface ix Chapter One What Is Holistic Conversion Rate Optimization? 1 Chapter Two Designing Your Funnel 22 Chapter Three Information Capture and Defining the Ideal Conversion Point 35 Chapter Four Split-Testing Strategies 55 Chapter Five How to Gather Data 71 Chapter Six Conversion-Centric Design 87 Chapter Seven Conversion-Centric Copywriting 109 Chapter Eight Video Conversion Strategies 121 Chapter Nine Landing Page Strategies 136 Chapter Ten Standard Website Strategies 144 Chapter Eleven Shopping Cart Website Strategies 155 Chapter Twelve Mobile Website Strategies 163 Chapter Thirteen How to Optimize Traffi c for Conversion 172 Chapter Fourteen Follow-Up Marketing Strategies 183 Chapter Fifteen Advanced Strategies from Benji?s Conversion Vault 198 Conclusion 211 Index 215

About the Author

BENJI RABHAN is the founder and CEO of ConversionCore, a consulting firm that works with companies to scientifically optimize their entire business, from traffic generation through website conversion and follow-up marketing. An expert in peak performance for medium- to large-sized companies, Rabhan credits his Holistic Conversion Rate Optimization process for his over 90 percent success rate with increasing conversions for clients.

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