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Cool Infographics


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Table of Contents

1 The Science of Info graphics 1 Information Overload 9 The Rise of the Informavore 9 The Rise of Big Data 11 Why Infographics Work 14 Pattern Recognition 15 The Language of Context 16 The Picture Superiority Effect 20 The Art of Storytelling 27 Introduction/Foundation 28 Ah-Ha! The Main Event 28 Conclusion/Call-to-action 29 Media Formats of Infographics 31 Static Infographics 31 Zooming Infographics 34 Clickable Infographics 37 Animated Infographics 42 Video Infographics 45 Interactive Infographics 48 Final Thoughts 52 2 Online Infographics 57 Vertical Versus Horizontal Layouts 58 Types of Online Infographics 67 Informative Infographics 69 Persuasive Infographics 71 Visual Explanations 78 Infographic Advertisements 83 PR Infographics 88 Infographic Posters 90 Intellectual Property Issues 98 Copyright 98 Creative Commons 100 Trademarks and the Fair Use Doctrine 103 Images and Illustrations 105 AIGA, the Professional Association for Design 107 Should You Copyright Your Infographic? 107 Final Thoughts 108 3 Infographics and SEO 113 The Search Engine Challenge 115 The Objective of SEO 118 The Link Bait Challenge 119 It's All About Relevance 123 Online Lifespan 126 Infographic Release Strategy 135 Landing Pages 135 Self-promotion 148 Promotion, Publicity, and Outreach 155 Final Thoughts 169 4 Infographic Resumes 173 Key Benefits 180 What's the Risk? 180 Designing an Infographic Resume 181 Timeline Designs 183 Relative Experience Designs 187 Geographic Designs 190 Company Logos and Icons 192 Software Application Logos 201 Using an Infographic Resume 204 Job Application Systems 204 Standalone Infographic Resume 205 Combined Infographic Resume Design 208 Publishing Infographic Resumes Online 210 Designing Infographic Resumes for Print 211 Infographic Resumes on the iPad (or Tablet) 215 Infographic Resume Design Tools 217 All About You 228 5 Internal Confidential Infographics 233 Improving Internal Communications 234 The Fear of Confidential Information 236 Ideas for Visualizing Internal Data 238 Budgets 238 Sales and Profit Data 244 Business Processes 246 Strategies 251 Better Presentations Using Infographics 259 Final Thoughts 268 6 Designing Infographics 271 Be Accurate 272 Visualizing Area 274 Pick a Good Topic 281 Trending Topics 281 Controversial Topics 282 Search for Prior Art 282 Focus on the Key Message 283 The 5-second Rule 284 Tell One Story Really Well 285 Visualize When Possible 288 Big Fonts Are NOT Data Visualizations 288 Visuals Are Perceived as More Important 290 Minimize Text 291 Eliminate Chart Legends 293 Be Data Transparent 295 No Data Sources List 296 Vague Data Sources 297 Questionable Data Sources 298 Best Practices 298 The Fine Print 299 Company Logo 299 Copyright License 300 Original Landing Page URL 300 Designer Credit 301 Putting It Together 302 Final Thoughts 302 7 Design Resources 305 Desktop Software Tools 306 Vector Graphics 306 Image Editing 314 Online Data Visualization Tools 317 Finding Data Online 328 Online Infographics Design Sites 330 Reading List 337 Index 339

About the Author

Randy Krum is founder and president of InfoNewt, an infographic design and data visualization company, and the creator of Cool Infographics ( He designs infographics for both online publications and internal communications, and consults on building infographic landing pages, social sharing links, infographic SEO, reaching key influencers, and tracking results.


This book explains how to create infographics thatsuccessfully communicate their message. (Talk Business,January 2014) "Cool Infographics is a mix of inspiration, instruction andeducation." (ZDNet, January 2014) This book is a great introduction to thesubject. (Significance, July 2014)

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