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Copywriting In A Week


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Table of Contents

  • 1: Sunday: Simple techniques to focus your message and get the point across
  • : Sunday - work out what you want to say and make sure your copy is going to be relevant;
  • Monday: - put yourself in your readers' shoes and make your writing easy to read and absorb;
  • 2: Monday: How pictures, layout and colour make words meaningful and memorable
  • 3: Tuesday: Writing effective letters. Some useful direct mail tips
  • : Tuesday - learn the art of letter writing and make sure your letters will be read;
  • : Wednesday - understand advertising and how each of your words earn its keep;
  • 4: Wednesday: Winning ways to make sure your advertising works
  • 5: Thursday: Communicating clearly with the media. News releases and bulletins
  • : Thursday - become a popular press commentator and promote what you do for free;
  • : Friday - discover why most promotional print says too much and become skilled at only writing what matters most;
  • 6: Friday: Preparing promotional material and linking it all together
  • 7: Saturday: Composing reports, punchy proposals, presentation visuals
  • : Saturday - explore some other ways to work with words and know you are getting your message across.

About the Author

Robert Ashton is a social entrepreneur and established business author. His books have been translated into 15 languages and sell in almost 100 countries around the world. He attributes his success in business and in print to his ability to translate complexity into clear, compelling copy. In this book Robert shares the secrets of effective, persuasive writing.

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