C O N T E N T S Acknowledgments ix Introduction 1 CHAPTER 1 More Corporate Agility, Less Corporate Real Estate 5 Putting Workplace Strategies in Place 6 Jones Lang LaSalle 10 Sprint Nextel 16 Hewlett-Packard 19 CHAPTER 2 The Three Major Business Challenges: Costs, Labor, and Innovation 27 CHAPTER 3 Reducing Fixed Operating Costs 31 Reducing the Corporate Real Estate Footprint: 33 Additional Means of CRE Cost Reduction 54 Reconfiguring CRE 58 Green Building 68 Choosing a Location 75 Outsourcing Labor Costs 77 Spherion Contingent Workforce Case Study 79 CHAPTER 4 Attracting and Retaining Human Talent 87 Global Demographic Trends 87 Educational Trends 91 Knowledge Management 93 Attraction and Retention of Labor 96 Meaningful Work 104 CHAPTER 5 Innovation and Survival 109 Technology and Innovation 111 Company Culture and Innovation 116 Innovation and the Workplace 120 Under Construction 124 Innovation and the Workforce 126 Planting the Seeds of Innovation 127 CHAPTER 6 The Virtual Workforce 129 The History of Work 129 The Distributed Workforce 134 Resistance to the Distributed Workforce 142 Assessment 153 Productivity 157 CHAPTER 7 Offices Without Walls 161 The Workplace of the Future 161 Workplace Strategy 175 The Live/Work Project 181 Third Places 187 Business Community Centers 189 CHAPTER 8 The Well-Designed Workplace 193 The Seven Hallmarks of the Productive Workplace 201 The Seven Hallmarks Exemplified 207 IA Interior Architects 213 CHAPTER 9 Collaborative Strategic Management 219 A Systems Approach 220 What Does Collaborative Strategic Management Look Like? 222 The Workplace/Workforce Transformation Program 229 Wrapping It All Up 238 CHAPTER 10 Achieving Corporate Agility 239 Why Now? Change Is More Dramatic Than Ever 240 Why Now? Because the Clock Is Already Ticking 242 Why Now? Technology Is Reshaping Our Work World 243 Leadership and Strategy 244 Questions You Should Be Asking 246 Questions for an Agile Organization 247 Proceeding to Answer the Questions 248 A New Way of Looking at Organizations 249 Final Thought 252 Afterword 253 Notes 255 Index 261
Charles Grantham is President and CEO of the Institute for the Study of Distributed Work. Currently, he holds the Visiting Research Fellowship at the Fisher Center for Management and Information Technology at the Haas School of Business and UC-Berkeley.