SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

Corporate Communication


Product Description
Product Details

Table of Contents

Ch. 1The Changing Environment for Business Case: Google in China Ch. 2Communicating Strategically Case: Carson Containers Ch. 3An Overview of the Corporate Communication Function Case: Hewlett Packard Corporation Ch. 4Identity, Image, Reputation, and Corporate Advertising Case: Jet Blue s Valentine s Day Disaster Ch. 5Corporate Responsibility Case: Starbuck s Coffee Company Ch. 6Media Relations Case: Adolph Coors Company Ch. 7Internal Communications Case: Westwood Publishing Ch. 8Investor Relations Case: Steelcase, Inc. Ch. 9Government Relations Case: Disney Ch. 10Crisis Communication Case: Coca-Cola in India

About the Author

Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Leadership
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Corporate Communication on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top