Table of Contents

Ch. 1The Changing Environment for BusinessCase: Google in ChinaCh. 2Communicating StrategicallyCase: Carson ContainersCh. 3An Overview of the Corporate Communication FunctionCase: Hewlett Packard CorporationCh. 4Identity, Image, Reputation, and Corporate AdvertisingCase: Jet Blue's Valentine's Day DisasterCh. 5Corporate ResponsibilityCase: Starbuck's Coffee CompanyCh. 6Media RelationsCase: Adolph Coors CompanyCh. 7Internal CommunicationsCase: Westwood PublishingCh. 8Investor RelationsCase: Steelcase, Inc.Ch. 9Government RelationsCase: DisneyCh. 10Crisis CommunicationCase: Coca-Cola in India

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