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Corporate Fundraising


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Table of Contents

Ch1 Corporate Cause-related Partnerships Ch2 The role and remit of Corporate Fundraising Ch3 Corporate Fundraising Mechanisms Ch4 Corporate Team Structures and Recruitment Ch5 Developing a Corporate Fundraising Strategy Ch6 Ethics Ch7 Measuring Social Impact Ch8 The role of research and generating new business Ch 9 The road to yes: successful pitching and negotiation Ch10 Managing Relationships with Charities Ch11 Sponsorships Ch12 Promotional partnerships and the potential benefits to charities Ch13 Charity of the Year Ch14 Payroll Giving Ch 15 My Story: Oxfam Ch16 My Story: Alzheimer's Society Ch17 My Story: Coop Ch18 My Story: Hilton Foundation

About the Author

Valerie Morton is a 'career' fundraiser, having joined the profession straight from University. She has held senior management roles in charities such as Help the Aged, NSPCC and RNIB. Her extensive experience in corporate fundraising began at NSPCC where she was responsible for both the first one million pound company adoption of a charity with Asda and the development of a substantial stream of income from the then newly introduced payroll giving scheme. In her current role as a fundraiser and consultant, Valerie has worked with many clients to develop innovative corporate partnerships and to maximise income from corporate relationships. Valerie combines her role in the voluntary sector with being a Non Executive Director at East of England Strategic Health Authority and contributing to numerous voluntary Boards and Committees.


'Whether novice or veteran, this latest edition inspires and offers robust benchmarks to assess our strategies and approaches.' Paul Farthing, Legacy Fundraising and Corporate Partnerships Director, Cancer Research UK

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