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The Corporate Sponsorship Toolkit [With CDROM]
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Sponsorship is a privilege--don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand. This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture your connection with those target markets, building preference, loyalty, and advocacy for real impact on your bottom line. This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources--many of which are also provided on the included CD-ROM--to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.
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About the Author

Kim Skildum-Reid is one of the sponsorship industry's most influential thought leaders. Her inspired yet practical approach and refreshing, irreverent style have won her legions of fans for her books, industry-leading blog, white papers, and media contributions. She is co-author of the number one industry bestseller, The Sponsorship Seeker's Toolkit. Her white paper, a Last Generation Sponsorship, a has been downloaded well over 600,000 times, and reprinted countless times in many industry magazines, and in eight languages. Her blog is one of the most popular, oft-quoted in the industry. She provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor magazine (Netherlands), Brand Republic (UK), National Business Review, (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and many more."

Reviews

"This book is a delight. Kim has used all the experience she's gained over many years in the sponsorship business to provide a complete toolkit for anyone working in the industry--whether you are a sponsor, a sponsee or working in an agency. Kim's style is straight-talking and you'll find yourself laughing at her directness. Anyone who can't make their sponsorships more successful after reading this is in the wrong business. It's a must-read--buy it now." --Karen Earl, Chairman, European Sponsorship Association, www.sponsorship.org "Entertaining and highly applicable to marketers and sponsorship professionals anywhere in the world, "The Corporate Sponsorship Toolkit" is packed with inspiring success stories, along with one or two train wrecks (so you know what NOT to do). It provides clear, concise and creative ways to navigate the sometimes treacherous waters of acquisition, internal buy-in, leverage and measurement--ultimately landing you on the beautiful shore of best-practice sponsorship. This book is a hands-on, must-read for any sponsor ready to advance to the next level." --Josefine Hadell, Swedish Sponsorship Association, www.sefs.se ""The Corporate Sponsorship Toolkit" is a fascinating and insightful read that makes you see the world of sponsorships in a different light. Kim is at the forefront of understanding the formula for sponsorship success and her insights will give you a distinguishable advantage in the marketplace." --Brian Gainor, Partnership Activation, www.partnershipactivation.com, @BrianGainor

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