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Corporate Strategy and Firm Growth

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Table of Contents

Contents: Preface Part I: Growth Strategies and Firm Value 1. Growth Strategies: Types and Fundamental Bases 2. Analytical Models for Evaluating Growth Strategies 3. Horizontal Expansion Strategies 4. Product Diversification Strategies 5. Vertical Integration Strategies 6. Designing the Appropriate Organizational Structures for Implementing Growth Strategies 7. Limits to Firm Size Part II: Growth Strategies in Practice: Four Cases of Successful Firms 8. L'Oreal: Product Diversification and Horizontal Expansion 9. Campari: Product Diversification and International Expansion through Acquisitions 10. Luxottica: A Multidimensional Growth Strategy 11. Geox: Horizontal Expansion through Organic Development References Index

About the Author

Angelo Dringoli, Professor, School of Economics and Management, Department of Business and Law, University of Siena, Italy

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