Lynda Felton has a unique and varied background. A former lifestyle editor, she also works as a freelance writer, decorator, and floral designer. She's won awards for her work as a prop stylist and has contributed to such publications as Canadian Living, Chatelaine, and Style at Home. Jessica Reid started as a designer, freelancing for publications such as Report on Business Magazine, In Style, Flare, and Canadian House and Home. Rhonda Riche has written and produced beauty and fashion stories for publications such as Flare, In Style, Rouge, Images, and the Winnipeg Free Press. She was also a finalist in the humor-writing category at the 2001 National Magazine Awards. They all live in Toronto.