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Craft Coffee
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Promotional Information

  • Promotion to national food and beverage publications, such as Bon Appetit, Saveur, and Food & Wine
  • Promotion to national lifestyle publications, such as People, Parade, and Reader's Digest
  • Promotion to national women's and men's interest publications, such as Better Homes and Gardens, Good Housekeeping, GQ, and Esquire
  • Promotion to national newspaper media
  • Promotion to national broadcast media
  • Promotion to regional magazines, newspapers, online, and broadcast
  • Promotion to national tech and gadget publications
  • Promotion to national industry- and coffee-focused media, including Imbibe, Fresh Cup, CoffeeTalk, and Sprudge.com
  • Newsletter co-op available

Table of Contents

INTRODUCTION
How to Use This Book
The Many Waves of Coffee
Specialty Coffee versus Craft Coffee

CHAPTER 1: Brewing Basics
Extraction
Strength and Yield
Brew Ratio and Dose
Grind Size and Contact Time
Water
Temperature
Pour
Dialing It In

CHAPTER 2: Choosing Hardware
Full-Immersion versus Pour-Over Brewing Devices
How Do Filters Factor In?
Full-Immersion Devices
Pour-Over Devices
Grinders
Scales
Kettles and Thermometers
Brewing Vessels, Servers, and Thermoses

CHAPTER 3: The Coffee
Beans
Varietals and Cultivars
Origin
Process
Roast
Decaffeination

CHAPTER 4: Buying the Coffee
Where to Find Craft Coffee
Seasonality
Deciphering the Coffee Bag Label
Storage

CHAPTER 5: The Flavor
Acids and (Perceived) Acidity
(Perceived) Sweetness
Bitterness
Mouthfeel
Aroma
How to Assess Flavor

CHAPTER 6: Brewing Methods
The French Press (Press Pot, Coffee Press, or Cafetiere)
The AeroPress
The Abid Clever
The Siphon (Vacuum Pot)
The Melitta
The BeeHouse
The Walku re
The Kalita Wave
The Chemex
The Hario V60

APPENDIX: Troubleshooting, Tips, and Tricks
RESOURCES
INDEX
ACKNOWLEDGMENTS

About the Author

Jessica Easto received a degree in journalism from the University of Tennessee and an MFA in creative writing from Southern Illinois University. Her writing has appeared in the Chicago Tribune, Gapers Block, and more. She has been brewing craft coffee at home for more than eight years. Andreas Willhoff is the director of education at Halfwit Coffee Roasters and the director of operations at The Wormhole, a Chicago craft coffee shop that has been recognized by Food & Wine, Sprudge.com, Fresh Cup, and CNN.com, among other places.

Reviews

Praise for Craft Coffee: A Manual:

"Provides all the information budding javaphiles need to discover what they like in a cup of specialty coffee--and how to replicate the perfect cup at home." --Food Network "Build a better brew by mastering 10 manual methods, from French Press to Chemex, with this comprehensive guide." --Imbibe Magazine "Like the coffee bean, Jessica Easto's book . . . dives deep and reaches wide as it teaches consumers how to improve their daily cup." --Chicago Tribune "Engaging and fun . . . . I really can't recommend Craft Coffee: A Manual enough. If you're even mildly curious about brewing coffee at home, it's absolutely worth a read." --BuzzFeed "Easto's manual for coffee enthusiasts goes beyond mere brew guide to pull back the curtain on the bean itself, coffee processing and roasting, and industry jargon--we're on to you, tattooed barista. . . . Easto offers a thorough overview of coffee that is never elitist in tone, emphasizing that individual taste should always be one's guide. . . . Clearly written and comprehensive, this book belongs in every home barista's tool kit." --Booklist, starred review "Craft Coffee is a beautifully written guide to improving your home coffee no matter what your brew method or current coffee setup. . . . If this book doesn't make your brew better, then I'm coming over to your house every morning, because your coffee is already top notch." --Sprudge "Eliminates the intimidation factor from manual brewing. . . . This guide offers value for new caf s or novice baristas, as well as the casual consumer." --Fresh Cup Magazine "If you're ready to learn more about perfecting your morning cup, this is a great place to start." --Wired "There's nothing quite like home brewing for sheer satisfaction. This book will help brewers to finesse their technique and select the best equipment." --Perfect Daily Grind "The small hardcover includes recipes and simply explains how to use equipment and produce tastier coffees." --Eater Chicago "A well-rounded presentation of coffee basics in an easily digestible format. From helping readers understand the origins of coffee and how it's processed, to deciphering the vast array of available brewing methods and how to use them, Jessica and Andreas have put together an engaging resource that holds value for home brewers and professionals alike. Full of wonderful illustrations, convenient tables, and helpful sidebars, this is a coffee book well worth poring over." --Ellie Bradley, editor, Fresh Cup Magazine

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