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The Craft of Strategy Formation


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Table of Contents

Preface. Introduction. What is this book all about? Introduction to the Allware case study. Part I ? The preparation phase. Introduction. 1 Days 1 to 5 ? We create a question out of a concern. 2 Days 6 and 7 ? We set up a project organisation. 3 Day 8 ? We structure the question. 4 Day 9 ? We formulate hypotheses. 5 Day 10 ? We make a work plan. 6 Allware: the first two weeks. Part II ? The analysis phase. Introduction. 7 Days 11 and 12 ? We develop the analyses further. 8 Days 13 to 17 ? We collect data. 9 Days 18 to 42 ? We carry out the analyses. 10 Days 43 to 45 ? We present the conclusions. 11 Allware: on with the analysis. Part III ? The selection phase. Introduction. 12 Day 46 ? We put forward some business options. 13 Day 47 ? We draw up scenarios. 14 Days 48 to 57 ? We model the results. 15 Days 58 to 60 ? We choose the strategic direction. 16 Days 61 to 65 ? We write the strategic plan. 17 Allware: make a choice and carry on. Part IV ? The implementation phase. Introduction. 18 Set up an organisation to implement the strategy. 19 Draw up the implementation plan. 20 Direct progress. Afterword. Profile of OC&C Strategy Consultants. Index.

About the Author

Eric Wiebes started his career in the oil industry. He became a strategy consultant in 1990 and a partner at OC&C Strategy Consultants in 1996, advising both corporate clients and national governments on an array of strategic issues. Today, Eric works for the Dutch Ministry of Economic Affairs. Marc Baaij is an associate professor of strategic management at the Rotterdam School of Management (RSM) of the Erasmus University Rotterdam in the Netherlands. Before joining RSM, Marc worked in the industry and in strategy consultancy. Marc teaches strategy formation to graduate students as well as executives. Bas Keibek became a strategy consultant in 1995 and since then has assisted a diverse spectrum of corporate clients in meeting strategic challenges. Additionally, Bas, a partner of OC&C since 2002, has extensive experience in evaluating potential acquisitions for private equity clients. Prior to joining OC&C he worked in the UK offshore oil industry. Pieter Witteveen launched OC&C in the Netherlands in 1992. His consulting experience covers a wide range of issues, such as strategic positioning, acquisitions, restructuring and portfolio strategy, for clients in virtually all sectors of business. His career before OC&C includes many years in strategy consulting and several managerial positions.


"...the authors help answer...questions for the senior manager responsible for company strategy, the project manager...and the student..." (Gulf Business, January 2008)

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