Table of Contents

A Letter From the Advantage CEO Foreword Introduction Chapter 1 So, You Have an Idea for a Business Chapter 2 How Do You Start a Business? Chapter 3 Know Your Destination Chapter 4 How Do You Get the Right Funding? Chapter 5 Location, Location, Location Chapter 6 Competitive Advantage Chapter 7 Managing Time Chapter 8 Sales or Marketing Chapter 9 What Marketing Really Means Chapter 10 The Importance of People in Every Aspect Chapter 11 Leadership vs. Management Chapter 12 People Development Chapter 13 Cash is King Chapter 14 Releasing the Cash in Your Business Chapter 15 You Can't Control Everything Chapter 16 Quality, Targeted Business Development Chapter 17 Growing Pains Chapter 18 Move With the Times Chapter 19 4D Networking Chapter 20 Be Loyal, Be Reliable and Be Trusted Chapter 21 Advanced Stakeholder Management Chapter 22 Strategic Partnerships: Two Heads are Better Than One Chapter 23 Plan, Review, Plan, Review, Over and Over Again Chapter 24 Quality Chapter 25 Process is Sacrosanct - Discuss Chapter 26 Benchmarking Chapter 27 The Value of Advice Chapter 28 Coaching is Not a Weakness Final Thoughts

About the Author

Daryl is the CEO and Founder of Advantage Business Partnerships. He founded ABP in order to share the senior leadership, networking and strategic business experience he has gained from his time in the banking sector with SMEs across England. Garry Smith is one of the founding Business Growth Partners at Advantage Business Partnerships. He has had a number of years experience in human resources and as a Global Projects Leader in South East Asia and the U.S.

Reviews

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'We sought out business coaching to grow the business in the most efficient and controlled manner possible. In 18 months, revenue has grown by 165%.' – Simon Kallu