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Gene Del Vecchio is a nationally recognized expert on youth marketing and is also the author of the Atticus Award-winning book Creating Ever-Cool: A Marketers Guide to a Kids Heart, published by Pelican. He has worked over twenty years with global, blue-chip companies such as Mattel and the Walt Disney Company. Prior to forming his own youth consulting firm over five years ago, he was a senior vice-president of planning and research at Ogilvy and Mather, where he established the agencys worldwide philosophy of youth marketing. Mr. Del Vecchio has appeared on national television programs and in print in such respected publications as Advertising Age, Newsweek, and the New York Times.