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Contents: Foreword; Preface; Introduction; The difficult start of innovation; Success factors for the ideation phase; The FORTH innovation method; Full steam ahead; Observe and learn; Raise ideas; Test ideas; Homecoming; Conclusion; Appendices; Bibliography; Glossary; Index.
Gijs van Wulfen studied business economics at Erasmus University (Rotterdam, The Netherlands). He started work as a marketer in the fast moving consumer goods sector (Honig soups and Red Band Venco candy). After 7 years he switched to consulting in an international setting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. He advised many organizations on their marketing and innovation strategy. At the end of 2002 he started his own innovation company The FORTH Innovation Group. His mission is to speed up effective innovation for the organisations and companies he facilitates with his method. He is a both presenter and chairman of several (international) innovation conferences, founder of the Dutch Innovation Portal: www.nieuweproductenbedenken.nl. Find more information at www.forth-innovation.com
'...well-written in a simple yet effective style which is practical, down to earth, free from jargons and the insightful cartoons make it enjoyable to read...the book will be very well received by different stakeholders in business and the academic as well as consulting world interested in the innovation, entrepreneurship and product development process...' Prem Vrat, Vision Journal 'While the Stage-Gate system is a fantastic framework to follow, Gijs van Wulfen's FORTH method provides the specific steps and tools to make "the fuzzy front end of innovation" more manageable and allow any team in any company to develop new products.' PDMA (Product Development and Management Association)