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Creative Boot Camp


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Product Details

Table of Contents

1. Creativity is a Habit
2. Purpose and Restriction = Creative Fuel
3. Becoming an Epic Failure
4. Problem Solving: Baptism By Fire
5. Solving the Pieces
6. Play is the New Work
7. Overcoming the Obstacles
8. Measuring Creativity
9. Training Prep
Section 1: Starting from Scratch
Section 2: Numbkiller
Section 3: Flavors of Relevance
Section 4: The Creative Barbell
Section 5: Novelty's Penthouse
Final Exam
The Aftermath

About the Author

Stefan Mumaw is the Creative Director and Purveyor of All That Rocks at Callahan Creek, a Kansas City-based ad agency. He has written five books, the most recent being Chasing the Monster Idea, which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.

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