Summarises key methodologies behind reputation management Shows how issues and crises can be handled successfully and effectively with minimum damage and disruption Includes practical models, toolkits and checklists readers can start using immediately
Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.
"The need to protect a company's reputation has become an ever more
pressing concern for CEOs and corporate boards. This book, by a
leader in the field, provides a comprehensive guide for leaders to
get it right. Filled with case examples and useful concepts it
belongs on every executive's desk."
*Dr Daniel Diermeier, Kellogg School of Management and author of
Reputation Rules*
"In an increasingly transparent world, the spotlight finds
companies with an issue or a crisis very quickly. There is a real
premium attached to learning from others and being well prepared:
this book should be required reading for every member of the
executive team."
*Caroline Hempstead, VP Group Corporate Affairs, AstraZeneca
plc*
"Beautifully written, practical, relevant, clear and usable. Should
be on the bookshelf of anyone interested in this area. This is the
book I wish had been available when I first started learning about
Crisis Management - an invaluable resource."
*Kieron O'Keefe, Head of Crisis Management, BG Group*
"...a well laid-out, easy to follow, and practical book, with
plenty of website links to follow [...] Griffin makes and
authoritative and readable case for reputation and crisis
management as something central to doing a business and running an
organisation."
*Professional Security Magazine*
"I have read a few books in recent years on crisis and reputation
management and this is by far the best. Griffin's latest offering
[...] is easy to read and incredibly engaging. His 20 years of
experience in reputation management really shines through. The book
is constantly brought to life with a host of case studies and
examples of firms that got their reputation management strategy
wrong and are still paying the price (for example BP and the
Deepwater Horizon oil disaster), compared with those that got it
right (Tesco and the horsemeat scandal). [...] This book goes
further than just a must-read for those in PR. As Griffin points
out, BP, News International and the BBC have all faced scandals
over the past few years that have been dealt with badly and
resulted in CEOs stepping down and commercial damage. This book is
surely a must-read for any CEO who values the reputation of their
company and wants to preserve it for as long as possible."
*Lisa Elliot, PR Week*
"crucial reading, not only for communication professionals, but for
CEOs and board members, too....Griffin explores the anatomy of
multiple high-profile corporate crises... [and puts] forward a
number of new analytical models to help anyone responsible for
protecting their organisation's reputation understand both how to
manage a crisis and how to predict and prevent one before it
materialises. In addition to this robust new theory, Griffin's book
is full of practical tips. From detailed guidance on how to run a
crisis exercise, to tried-and-tested advice on what messages will
resonate with stakeholders in an emergency, the book provides a
valuable manual for any company that wants to ensure it is crisis
prepared."
*Communika (PRISA)*
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