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Crisis, Issues and Reputation Management
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Summarises key methodologies behind reputation management Shows how issues and crises can be handled successfully and effectively with minimum damage and disruption Includes practical models, toolkits and checklists readers can start using immediately

Table of Contents

    • Chapter - 01: Reputation: what it is and why it matters;
    • Chapter - 02: The challenging climate in which reputations are managed;
    • Chapter - 03: What are the risks to reputation?;
    • Chapter - 04: Externally driven issues;
    • Chapter - 05: Internally driven issues;
    • Chapter - 06: Externally driven incidents;
    • Chapter - 07: Internally driven incidents;
    • Chapter - 08: Interrelated risks;
    • Chapter - 09: Managing reputation risk through the life cycle;
    • Chapter - 10: Predicting reputation risk;
    • Chapter - 11: Preventing reputation risk;
    • Chapter - 12: Preparing for acute reputation risk;
    • Chapter - 13: Resolving risks to reputation;
    • Chapter - 14: Responding to immediate reputation risk;
    • Chapter - 15: Recovering from reputation damage;
    • Chapter - 16: Where next for crisis, issues and reputation management?

About the Author

Andrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.

Reviews

"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules "In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." Caroline Hempstead, ?VP Group Corporate Affairs, AstraZeneca plc "Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." Kieron O'Keefe, Head of Crisis Management, BG Group "...a well laid-out, easy to follow, and practical book, with plenty of website links to follow [...] Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." Professional Security Magazine "I have read a few books in recent years on crisis and reputation management and this is by far the best. Griffin's latest offering [...] is easy to read and incredibly engaging. His 20 years of experience in reputation management really shines through. The book is constantly brought to life with a host of case studies and examples of firms that got their reputation management strategy wrong and are still paying the price (for example BP and the Deepwater Horizon oil disaster), compared with those that got it right (Tesco and the horsemeat scandal). [...] This book goes further than just a must-read for those in PR. As Griffin points out, BP, News International and the BBC have all faced scandals over the past few years that have been dealt with badly and resulted in CEOs stepping down and commercial damage. This book is surely a must-read for any CEO who values the reputation of their company and wants to preserve it for as long as possible." Lisa Elliot, PR Week

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