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The Crossroads of Should and Must
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Who hasn't asked the question "How can I find and follow my true calling?" Elle Luna frames this moment as "standing at the crossroads of Should and Must." "Should" is what we feel we ought to be doing, or what is expected of us. "Must" is the thing we dream of doing, our heart's desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who've read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer. The Crossroads of Should and Must has a universal message--we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It's about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one's inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should--money, time, space, and the ultimate fear: total vulnerability--and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who've faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of "unlearning," of solitude, of keeping moving, of following a soul path. Presented in four chapters--The Crossroads, The Origin of Should, Must, and The Return--inspired by the hero's journey outlined by Joseph Campbell, The Crossroads of Should and Must guides us from the small moment, discovering our Must, to the big moment--actually doing something about it, and returning to share our new gifts with the world.
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About the Author

Elle Luna is a designer, painter and writer. Prior to making art, she worked with teams to design and build Mailbox's iPhone app, redesign Uber's iPhone app, and scale the storytelling platform Medium. Before startups, Elle spent five years at IDEO (ideo.com), where she worked across a variety of industries to develop multichannel, holistic experiences with massive impact. Elle has presented versions of her The Crossroads of Should and Must talk over the last year to 150 design leaders and CEOs at IDEO, 250 women designers at GitHub, 400 designers and engineers at Yelp's HQ, and over 500 design professionals at the Moxie conference in Chicago. Elle is currently preparing for her summer/fall speaking tour, which will take her to Wales, Amsterdam, Brooklyn, and San Francisco. She lives and works in San Francisco.

Reviews

"So much greatness and it's all right "here"!" Elizabeth Gilbert, author "Eat, Pray, Love" and "The Signature of All Things" "Elle's infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self." Evan Williams, co-founder Twitter; founder Medium "How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores in her essay-turned-book "The Crossroads of Should and Must: Find and Follow Your Passion" an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer s emboldening guide to letting your life speakand Debbie Millman s visual-essay-turned-commencement-address on courage and the creative life" Maria Popova, "Brain Pickings" "Inspiring.""The Miami Herald" "This artist and author's inspiring advice might just persuade you to leave your day job.""Shape Magazine" This was the most inspiring book I read in 2015. It's an illustrated, easy read based on a blog post that went viral, but the inspirational message it contains is very powerful. It's a must-read for anyone considering shaking up the status quo or following a dream and how to deal with the real-life consequences that follow.""The Huffington Post"" "So much greatness and it's all right here!" Elizabeth Gilbert, author Eat, Pray, Love and The Signature of All Things "Elle's infectious enthusiasm will inspire you to do the boldest thing you can in life: be your true self." Evan Williams, co-founder Twitter; founder Medium "How to turn that invisible inner fire into fuel for soul-warming bliss is what artist and designer Elle Luna explores in her essay-turned-book The Crossroads of Should and Must: Find and Follow Your Passion -- an intelligent and rousing illustrated manifesto that picks up where Campbell left off, in the spirit of Parker Palmer's emboldening guide to letting your life speakand Debbie Millman's visual-essay-turned-commencement-address on courage and the creative life" Maria Popova, Brain Pickings "Inspiring." The Miami Herald "This artist and author's inspiring advice might just persuade you to leave your day job." Shape Magazine "This was the most inspiring book I read in 2015. It's an illustrated, easy read based on a blog post that went viral, but the inspirational message it contains is very powerful. It's a must-read for anyone considering shaking up the status quo or following a dream and how to deal with the real-life consequences that follow." The Huffington Post

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