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Cultural Tourism, 2nd Edition
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Table of Contents

Section A: Setting the context 1. Introduction - Defining cultural tourism 2. Challenges in achieving sustainable cultural tourism 3. Issues, benefits, risks and costs Section B: Cultural Assets 4. Cultural Heritage Management principles and practice (with special reference to World Heritage) 5. Tangible cultural heritage 6. Intangible cultural heritage and creative arts Section C : Tourism, the Tourist and Stakeholders 7. How tourism works 8. The cultural tourism market: A cultural tourism typology 9. Tourism attraction system, markers and gatekeepers Section D: Products 10. Cultural tourism products 11. Assessing product potential 12. Market Appeal/Robusticity Matrix: A site specific auditing tool Section E: Operationalization 13. Framework for understanding what is necessary for a successful attraction 14. Applying planning and management frameworks 15. Experience creation Epilogue

About the Author

Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 30 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (Routledge 2014) and Cultural Heritage Management in China with Y.S.F Lee (Routledge 2009). Bob McKercher is a Professor of Tourism at the Hong Kong Polytechnic University. He has wide ranging research interests focused around special interest tourism markets, product development and consumer behaviour. He received his PhD from the University of Melbourne in Australia, a Masters degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy position in the Canadian tourism industry.

Reviews

"Who would have thought it could be done? Well they did it! The authors have taken an already well-written, informative, and insightful volume to higher heights. du Cros and McKercher have expanded this new version of Cultural Tourism to be more inclusive and updated in its content and coverage. This erudite book is a must read for scholars and practitioners who are interested in the enormity and pervasiveness of culture as a resource for tourism!" - Dallen J. Timothy, Professor School of Community Resources and Development, Arizona State University

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